Baku, November 10, AZERTAC
The No. 1 and No. 2 best-selling books on Amazon right now are coloring books for adults.
The best theory offered to date is that best-selling adult coloring books such as “Secret Garden” and “Enchanted Forest” are all about easing stress and calming one’s inner child. From this perspective, coloring is all about regaining mindfulness and getting a digital detox.
Several of the books have been purported to help with anxiety and stress, with the tenth most desired book being Color Me Calm: 100 Coloring Templates for Meditation and Relaxation.
Johanna Basford, the creator of Secret Garden, Enchanted Forest, and Lost Ocean, all of which made it in the list, recently spoke about her surprising success and why adults have taken so strongly to colouring.
“Secret Garden” — which has gone on to sell over 1.4 million copies since it was published in March 2013 — isn’t your ordinary coloring book — it has become a mini-Internet sensation.