Baku, October 30, AZERTAC
The logo of the Formula-1 European Grand Prix 2015 Baku City Circuit (BCC) has been released.
The logo was created by the “Brandia Central” brand agency and was inspired by several key elements including the purpose-designed city circuit, speed, wealth and innovation, global approach, and noble Baku.
The BCC has positioned itself as a unique race venue with the overwhelming views all the way through the narrow alleys of adventures around the Old City walls and the broad avenues across the Caspian seashore, combining the modern skyline and the acceleration lane.
With 20 turns of different complexity and the 2.2km long coastline acceleration lane, allowing the racecars to reach the speed up to 340 km/hour, BCC will prove itself as the fastest city track in the contemporary Formula 1 calendar.
The BCC with the accommodating capacity of up to 30,000 spectators and the cumulative viewership figures reaching up to 500 million will put it into the center of the world’s attention.
The last but not the least, the noble Baku, the synthesis of ancient and modern history, located at the crossroad of Eastern and Western civilizations. Baku - the amalgam of the historic heritage and rapid development, contemporary business opportunities and hospitality hub – is the essence of BCC brand philosophy.
The brand also took its motives from the mixture of weaving patterns such as flame, water and wind found in ancient Azerbaijani carpets.
The Baku race will overlap Seaside Boulevard and make a circle around the Old City, a national historical and architectural preserve and the most ancient part of Baku.
The logo for the Grand Prix of Europe, the first race to be held at BCC, will be released upon the announcement of final F1 2016 calendar in December this year.