Hyundai Motor launches EQ900 flagship model targeting global market

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Baku, December 10, AZERTAC

Hyundai Motor Co., South Korea's largest carmaker, launched the EQ900 flagship sedan Wednesday, targeting the global luxury vehicle market mostly dominated by German brands, according to Yonhap news agency.

The EQ900 is the first model unveiled under the name of Genesis, which Hyundai Motor recently launched as an independent luxury brand.

"The EQ900 is a state-of-the-art premium sedan that we developed to target the global market," Hyundai Motor Group Chairman Chung Mong-koo said during a launch event in central Seoul.

"Born with all the technology that we have accumulated, along with top-notch performance and product quality, the EQ900 will compete squarely with global top-of-the-line luxury cars," he added.

As the flagship luxury model, the EQ900 is equipped with diverse up-to-date safety and convenience features designed to maximize customer satisfaction, the company said.

By expanding the portion of ultra-high-strength steel in its body, the EQ900 offers more stability and safety. The company said that it has significantly improved the car's strength against outside shocks.

The EQ900 is also the first locally produced model equipped with a "highway driving assist system" intended to help autonomous driving. Other safety features, including a crash avoidance system, have also been installed.

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