Baku, January 14, AZERTAC
Lexus has revealed a new sport yacht concept that envisions how the brand might expand in the future into new areas of lifestyle and recreation.
The yacht was introduced by Akio Toyoda, Lexus Chief Branding Officer, at Di Lido Island in Biscayne Bay, Florida.
The inspiration for the Lexus sport yacht concept can be traced back a few years to the Toyota Marine Department’s preparations for a new range of premium Ponam yachts that are soon to be launched in Japan.
Toyota President Akio Toyoda was invited to spend several days driving the new craft and he was impressed by the power of the turbodiesel engines and the handling and stability of the advanced hull designs. As Lexus International’s Chief Branding Officer, he also recognised how a stylish performance yacht could complement the Lexus lifestyle profile.
Consequently the marine department explored how such a yacht could extend the Lexus brand into new areas. The result is a running proof-of-concept Lexus Sport Yacht.
A brief was given to two separate teams at the Lexus Design Centre in Japan to create an open sport yacht for recreational day sailing, accommodating six to eight people, powered by twin high-performance Lexus V8 engines, with advanced handling and styling. Their concepts were submitted for evaluation in summer 2015.
“This allowed us to explore how Lexus design language could be applied to a maritime idea,” said Yoshihiro Sawa, Lexus International Vice President. “For the Lexus Design Centre this project has been very exciting. The effort is valuable to us as it stirs our creative energies and pushes our imagination to design and lifestyle possibilities outside of the automotive realm we know so well.”
The selected proposal was refined throughout 2015, with the Marine Department engineering the construction and on-board marine systems.
The concept revealed today is a bespoke, one-off project; there is no intention to put the yacht into production.
The Marine Department selected the Marquis-Carver Yacht Group, based in Wisconsin, to build the concept, based on its engineering and manufacturing capabilities and its skills in working with large, hand-laid, composite structures.
The concept is powered by twin 5.0-litre V8 petrol engines, based on the high-performance unit featured in the Lexus RC F coupe, GS F sport saloon and the new LC 500 luxury coupe. Each engine produces more than 440bhp/328kW, driving the yacht at speeds up to 43 knots (49mph) through a pair of hydraulically controlled inboard/outboard stern drives. A bow-thruster with joystick control aids with docking.
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