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Nurofen Express advertising claims probed by UK watchdog

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Baku, December 15, AZERTAC

The UK's advertising watchdog is probing the marketing of Nurofen Express, after receiving complaints about its television advert, according to BBC.

The Advertising Standards Authority (ASA) is examining if the advert is misleading by claiming it targets the source of headaches.

On Monday, Nurofen's maker Reckitt Benckiser defended their packaging, after an Australian court ordered certain products off shelves.

The court said it had misled consumers.

Australia's court said Nurofen's products marketed to treat specific pains, such as migraine, were identical to one another, and said that products must be taken off Australian shelves within three months.

On Monday, Nurofen defended itself by saying that the products had been "designed to help the consumer easily navigate our range", particularly in groceries where there was no pharmacy.

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