SONY gears up for aggressive expansion in Azerbaijan

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Baku, November 3, AZERTAC

Sony is set to bolster its current presence in Azerbaijan leveraging the capital city of Baku’s high business potential. The announcement was made at an exclusive media event which showcased some of Sony’s recent global launches to loyal Azerbaijani customers.

Addressing the media, Sony detailed plans to increase the number of local outlets from six to 18 by April 2016. Sony products are currently retailed at local outlets Music Gallery, Baku Electronics, and Kontakt Electronics. Sony also plans to present physical displays of product concepts, enhance customer experience, and strengthen current support services.

Speaking at the event Satoru Arai, Head of Sony Middle East Marketing Company, said: “We are delighted to re-establish our presence here in Azerbaijan. Baku’s business potential demonstrates high benefits to Sony and we have exciting plans for this country. Our local retail network is designed to satisfy customer needs and we are interested in bringing in more coveted products and unify global releases to allow our consumers to simultaneously experience the latest technology with the rest of the world, given the high uptake that Sony products enjoy in Azerbaijan.”

On display at the event was the recently launched BRAVIA™ 4K LCD X9000C televisions built with a new 4K Processor X1, further advancing the clarity, colour accuracy and contrast of the Sony 4K viewing experience. The new X9000C series features a new ultra-thin floating style, making it Sony’s thinnest range of TVs yet with edge-to-edge viewing. In addition, the new range utilises Google’s latest Android TV operating system and enables easy video streaming, while also turning the television into a gaming device. In addition, it features the Google Cast™ and Voice Search conveniences.

Sony also highlighted its new line-up of high resolution audio products, including stylish headphones and a Walkman® with a distinct finish in a vast array of colours that allow customers to match their own style. Whether portraying laid-back elegance or radiant cheerfulness, Sony’s sleek h.ear™1 (pronounced hear) series and Walkman® range are available in deep shades ranging from viridian blue, cinnabar red, charcoal black, lime yellow to bordeaux pink for every type of personality.

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