Baku, October 22, AZERTAC
YouTube Red will split subscription revenue with the rights holders of content people consume through the service. YouTube managed to sign-on most of the independent creators, record labels, TV networks, and movie studios to the program.
Still, there's bound to be some creators who feel slighted by the deal or coerced into it. And any partnered creator who doesn't sign the deal for YouTube Red will have their videos on the ad-free old-school YouTube hidden from view. That's pretty harsh.
Today YouTube also announced a new YouTube Music app dedicated to music-related video streaming coming sometime soon. It will be free with ads, or ad-free as part of YouTube Red. It's designed to be easy to hit play and sit back. YouTube says the Music app will lead users through a "personalized journey" through the YouTube music catalog. In that way it sounds a little like Pandora for music videos.
The YouTube Music app follows the company's strategy around YouTube Gaming and YouTube Kids. YouTube is just too big to be able to offer the necessary discovery features for all the different niche demographics that use it. The different flavors of apps mean everything doesn't have to be crammed into one bloated app.
To be clear, paying $9.99 for either YouTube Red or Google Play will get you the other service too, so subscriptions go both ways.
Next year, YouTube Red service also begin to offer exclusive access to YouTube Original Series And Movies, YouTube's internally-produced premium video content from top YouTube creators like PewDiePie and The Fine Brothers.