WORLD


Stress on enhancing social media skills, performance of Sharjah Government Staff

Baku, September 19, AZERTAC

A number of participants in the workshops on "Creative Skills for Social Media", hosted by the Sharjah Government Media Bureau (SGMB) for the personnel of Sharjah government departments, stressed the importance of such workshops in enhancing the skills, performance and creative abilities of participants.

The workshops concluded at Al Majaz Amphitheatre in Sharjah and were held in the context of the Sharjah Executive Council Resolution No. (1) of 2017 on regulating the use of social media by government agencies and employees. A social media user guide has already been issued for Sharjah government departments as part of the Emirate's smart communication policy.

The workshops, held over two weeks, were attended by the staff and representatives of 60 Sharjah government entities and dealt with the mechanisms of developing creative social media and communication skills of employees, especially of those operating the official accounts of government departments, in order to improve the quality of work and maximize the potential and multiple benefits.

The training workshops by the Sharjah Government Media Bureau, the media and communication arm of the Sharjah government, dealt with both the theoretical and practical aspects of training and were aimed at developing the participants' skills, methods of discussion and exchange of experiences. They also measured the interaction of the public as well as the contributions of government agencies within their official accounts.

The workshops also dealt with official social media accounts and discussed how to evaluate and develop them in terms of competitiveness, e-publishing strategies and using new media features in times of crises and disaster.

Popular networking site LinkedIn also participated in the training workshops. It presentations underscored the importance of professional and social networking aimed at employers and professionals in different sectors worldwide.

Tariq Saeed Allay, Director of the Sharjah Government Media Bureau, lauded the outstanding participation of Sharjah government entities in the series of workshops on social media and networking. He pointed out that new media has become one of the main pillars of government entities in communicating with public and plays an important role in the performance, quality of work and reputation of institutions.

"The Sharjah Government Media Bureau has been working to support all media sectors and government entities in the Emirate, which reflects positively on the media content in general and is part of constant and fruitful cooperation and engagement between the Bureau and various government organisations," he said.

Allay thanked all heads of Sharjah government departments and entities for their enthusiastic participation in the workshop series, vowing to continue the Bureau's constant efforts to engage all government entities as part of the efforts to enhance government communication.

For their part, participants in the workshops representing various governmental entities lauded the role played by the Bureau in hosting such specialised workshops and professional training courses, in order to enhance the media and communication skills of Sharjah government staff.

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