Baku, October 1, AZERTAC

Reputation is almost everything in today's demand. Huge businesses and projects are built on reputation. We had a conversation with businessman Agil Mamiyev, the founder of "Millionaire Concept" and Reputation group of companies, about ways to develop our reputation using the opportunities provided by the Internet and social media, and about personal branding.

Agil Mamiyev, who made a name for himself in many countries of the world by signing international projects, noted that reputation is an important factor in personal development:

- What is online reputation and what are its advantages?

- "The future of reputation in the virtual world depends on the initial information that people come across on search platforms, just like the initial impression made by people we meet for the first time in real life. Considering that we live in the age of the Internet and everything is accessible, if a specialist who has devoted years to a certain field and is quite experienced does not come up when he hits the search platform, he should think seriously about it. Now one of the main conditions for creating a successful image is online reputation. In accordance with the needs of the times, especially since we quickly transitioned to an online system after the pandemic, customers search before making a decision. It is impossible to survive in the market as a successful person, brand or company without the right online reputation. For an individual to achieve their goals, reputation must be initiated and sustained. Developing our own reputation and being recognized as an expert in our field is the best investment we can make for our future. We cannot trust our future destiny to some company, person, or leader and stay in the shadows."

- How properly use PR in personal branding so as not to see its negative impact?

- "Of course, PR plays an important role in building personal branding. But if you don't use PR correctly, it will harm you and your business. The person building his personal brand should know that this is a very sensitive issue. He should answer every question asked, receive every award and you don't have to accept every invitation. It's important to work with proven companies that have a say in this matter. Having been in this industry for a long time, I can say that sometimes clients confuse popularity with a successful reputation. Cheap PR can sometimes become the enemy of the person. While waiting for a promotion, this is completely may face the opposite. In this case, the target groups can be deceived, even temporarily, but the decision-making groups regarding the development of the reputation cannot be deceived."

- What role does the media play in the faster development of our reputation?

- "Recently, representatives of the healthcare sector dominate among those who apply to us as a company to build a personal reputation. With this in mind, we created the "Health news" website as "Millionaire Concept". Currently, our company organizes events at the global level several times a year. The next project to be organized at the Four Season Hotel on October 29-30 will be related to medicine. The project will bring local and foreign healthcare representatives together."

- What recommendations do you give people who turn to you regarding online reputation? How do you make a plan?

- "Building an online reputation requires a systematic and regular work. After conducting market research, getting to know the activities of those individuals, we prepare a plan that consists of important points for those individuals. First of all, it is necessary to increase the power of influence in the Google search engine. Both in Internet resources, it is also very important to create a data box in the Google dashboard. Then comes media promotion, PR strategy. This section includes publications and various news in both local and foreign media. At the first stage, news is published on authoritative and important local sites, and then published on external sites. Digital branding is also an integral part of our plan. Updating or developing digital products from scratch. Next, I can mention the development of a personal website. Having a website indicates this officiality and status."

- Recently, the "Storytelling" method has already become a trend. How does this method work and what are its benefits?

- "Storytelling is a marketing method that presents information about a brand, a person or its product to the audience in the form of a story. Such stories are written about companies, people, products, services, etc. Stories are received by people with interest, remembered and shared. With a story a person who wants to be recognized and talk about his activities should definitely gain useful contacts, appear in the media with various positive news, and take part in important events and projects that are relevant to his field.