Apple posts record revenue thanks to holiday sales of iPhone 7

Baku, February 1, AZERTAC

Holiday sales of Apple's iPhone 7 helped the tech company end three consecutive quarters of decline and deliver record revenue, the company announced on Tuesday, according to The Guardian.

Apple has struggled as iPhone sales have slipped in the face of fierce competition. The iPhone accounts for two-thirds of Apple's sales and Apple said sales of the new model helped lift total iPhone shipments 5% to a record 78.3m for the three months ending 31 December.

But the iPhone 7 still failed to attract the long lines and double-digit increase in sales that earlier models enjoyed in their first full quarter on the market.

Sales helped boost Apple’s revenue 3% to $78.4bn, ahead of analysts’ forecasts. Profit for the quarter fell 2.6% to $17.9bn, or $3.38 a share. Apple ended the quarter with $246.1bn in cash. The company’s share price jumped close to 3% in after hours trading.

The latest report comes after a bad year for Apple. Last October the company reported its first decline in annual sales and profit in 15 years as iPhone sales dipped 5%.

The fall led to a pay cut for its chief executive, Tim Cook, who received a total payout of $8.75m in 2016, including salary and bonuses, down 15% from $10.3m in 2015 and also down on 2014's $9.2m.

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