Bulgari highlights role in Italian fashion’s rise with exhibit sponsorship

Baku, January 22, AZERTAC

Jewelry house Bulgari is further cementing its ties to Italian fashion by presenting an exhibit at NSU Art Museum Fort Lauderdale in Florida.

“Bellissima: Italy and High Fashion 1945-1968” takes a look at the post World War II period in the country’s fashion scene, as designers including Emilio Pucci and Valentino Garavani helped to shape Italy’s image around the world. In addition to being a key partner in the exhibit, a number of one-of-a-kind jewels from the Bulgari Heritage Collections will be on display.

Bellissima, originally shown in Rome, is a project by MAXXI: National Museum of the XXI Century Arts in Rome (see story). The exhibit was co-curated by fashion critic and IUAV University of Venice professor Maria Luisa Frisa, MAXXI art director Anna Mattirolo and W magazine editor Stefano Tonchi.

More than 230 designer garments on display form a picture of the early identity of Italian fashion, from black-and-white graphic ensembles to the colorful garb of the 1960s. Some are custom designs created for actresses such as Ava Gardner, Ingrid Bergman and Lana Turner.

Exploring the origin of the made in Italy brand will be accessories including handbags, costume jewelry, shoes and hats from the likes of Salvatore Ferragamo and Gucci.

Bulgari also strengthened its relationship with the fashion industry by sponsoring The Glamour of Italian Fashion exhibit April 5 through July 27, 2014 at London’s Victoria & Albert Museum.

Although a main sponsor, Bulgari is promoting its involvement with the museum exhibit on its London hotel and residence property’s Facebook account. Instead of seeming pushy, Bulgari’s use of its hotel to promote the exhibit may persuade guests and enthusiasts to book a stay

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