SPORTS
F1 has had 40 approaches from new GP venues
Baku, September 9, AZERTAC
Formula 1 commercial chief Sean Bratches says there have been around 40 expressions of interest from potential grand prix venues since Liberty Media took over earlier this year, according to motorsport.com.
Bratches says that F1 will choose new events on the basis of what they can bring to the sport, with a focus on street races in major cities, rather than automatically taking the best commercial deals
He also wants to split the season by region, with races in Europe, Asia and the Americas grouped together, to aid with both logistics and marketing.
“Right now by the operation of the Concorde Agreement, the cap is 25,” he said. “In the seven months I’ve been in this job I’ve probably had about 40 countries, cities, municipalities, principalities approach me about interest in hosting an F1 race, which is extremely encouraging.
"I think it’s representative of the brand, and what people are trying to do locally for fans, and drive visibility and scope for their business.
“As we look at the race calendar, we’re looking to do a number of things. Historically it’s been a very reactive process in terms of cities coming to F1 with interest.
"I think from a brand standpoint we’re trying to pivot and become much more proactive in identifying cities and locations that are accretive to our brand and our strategy of hosting races where you can activate large fanbases – particularly in city centres.”
Bratches doesn’t expect to see more permanent Tilke-style tracks built in deserts, on swamps, or on farmland: “In terms of the next tranche of where we’re going, I don’t think you’re going to have too many more purpose-built tracks built.
“We’re going to have an apportionment between city tracks, heritage tracks, and purpose-built. The next objective is to put our shoulders behind more city races. For the reasons I stated, we think that’s a very attractive proposition from our perspective.”
Asked which current races do not contribute enough to survive, he said: “We love all our children! I think as we look at the apportionment of races by region, you’re going to see some fall out, and some added. We are very anxious to maximise the opportunities of these grands prix.”
Bratches says that grouping races by regions will be of benefit, especially in terms of transport costs. However, he also believes that it will be good for fans.