Baku, October 24, AZERTAC
Formula 1 has announced a partnership with Twitch, the leading service and community for multiplayer entertainment, that will see F1 live stream every session of the 2019 Mexican Grand Prix on the platform, according to the official website of Formula1.
The partnership will enable F1 to stream the Mexican Grand Prix weekend live and free in Germany, Luxembourg, Switzerland, Denmark, Norway and Sweden via twitch.tv and Twitch’s mobile app.
As part of the deal, interactivity and gaming elements will be added to the broadcast to really drive engagement from the community. Each session will be “co-streamed” by a select group of prominent, in-market personalities, including leading German gaming influencer PietSmiet, in Germany, Switzerland and Luxembourg. F1 will also include a data extension alongside the broadcast that allows users to predict the performance of drivers during 10-minute segments of the Grand Prix. The predictions will then be ranked and displayed according to their accuracy, providing an interactive gaming element to the broadcast.
Users could potentially witness the thrilling climax of the 2019 FIA Formula 1 drivers' championship battle, as championship leader Lewis Hamilton and Mercedes AMG Petronas Motorsport team mate Valtteri Bottas battle it out for the top honours. Hamilton, who secured his last two titles at the Mexican Grand Prix in 2017 and 2018, needs to take 14 more points than his team mate in Mexico City to repeat the feat and clinch his sixth drivers' championship.
The one-race deal shows once again that Formula 1 continues to innovate with its broadcast offering, leveraging Twitch’s unique technology, fan engagement tools, and community to reach and engage with new fans in new places as well as the traditional television audience.