CULTURE


United Nations issues global call to creatives to help with COVID-19

Baku, March 31, AZERTAC

In an effort to more effectively spread public health messages, the United Nations has launched a global creative brief to agencies and individuals to create informative content that is more engaging with the public, along with being more accessible and more sharable.

“We are in an unprecedented situation and the normal rules no longer apply,” said UN Secretary-General, Antonio Guterres. The Creativity of the response must match the unique nature of the crisis and the magnitude of the response must match its scale.”

The brief, which calls for creative solutions that reach audiences across different languages cultures, age groups, affiliations, and geographies, focuses on six areas of activation in need of greater focus:

1.Personal hygiene

2.Social distancing

3.Know the symptom

4.Kindness contagion

5.Myth-busting,

6.Do more

7.Donate

If this sounds like something you or your team would like to contribute to and get involved with, you can read the open brief here, and access the assets here.

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