“Baku Marathon - 2019”, which will be held on May 5, to increase interest in sports in Azerbaijan, promote healthy lifestyle in society and rally thousands of people around this idea, will cover a distance of 21 km from the State Flag Square to the Olympic Stadium. This is the fourth marathon, organized by the Heydar Aliyev Foundation under the slogan "Win the Wind". This large-scale project, in which not only Azerbaijani citizens, but also foreign attendees participate, annually gains the interest of thousands of people.
Sponsor and organizer of innovative initiatives and social projects “Azercell Telecom” LLC is the exclusive partner of the “Baku Marathon -2019”. The Administration of the Seafront Boulevard, the Baku Olympic Stadium, the Ministry of Transport, Communications and High Technologies, the Ministry of Education, the “Regional Development” Public Union, as well as AFFA and SOCAR are organizational supporters of the marathon. The project is implemented by “Sport Marketing Group”(SMG).
In accordance with the requirements of the digital era, innovation has been applied in this year's marathon. As the participants of the marathon are equipped with timekeepers. Thanks to this special chip, it will be possible to track the movement direction of contestants, to precisely determine the first participants crossing the finish line and thus, ensure transparency in the competition.
It is worth noting that, given the relevance of the trend of a healthy lifestyle and in general, improvement of the quality of life in the modern world community, Azercell as part of its Corporate Social Responsibility Strategy pays special attention to promotion of this idea in Azerbaijan and encourages everyone to support this notion.
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