BP sets out to rebuild reputation

25.10.2010 [22:41]
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Baku, October 25 (AZERTAC). UK energy giant BP has outlined a strategy to revive the public`s belief in its ability to operate in a responsible manner.

"We will earn back trust in BP and begin to restore the company`s battered reputation," chief executive Bob Dudley told business leaders in London.

His comments came in his first external speech since taking the helm of BP.

Six months ago, the Deepwater Horizon rig exploded, causing a massive oil spill in the Gulf of Mexico.

Central to attempts to rebuild BP`s reputation is the story about its efforts following the leak, Mr Dudley believes.

"The first thing to say is that we have stopped the leak and made huge progress in cleaning up the spill," Mr Dudley said.

"Second, our containment and clean-up efforts have gotten results.

"Third, we are meeting our commitments as a responsible party of this accident."

Mr Dudley insisted BP was "committed to learning the lessons from these shattering events at all levels".

Some of the new knowledge would come from "other hazardous industries, including nuclear and chemicals industries", he said.

The lessons learned, which also included new ways of managing third-party contractors, would be applied across the group`s global business, aided by a new safety division that will oversee these efforts.

BP sets out to rebuild reputation

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