INDIAN MEDIA FIRM SET TO RELEASE FIRST VIDEO GAME

05.08.2010 [22:07]
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Baku, August 5 (AZERTAC). An Indian firm is aiming to be a global player in the video games market.

Ronnie Screwvala, chairman of media & entertainment company, UTV Group, said that his firm had invested £75m (5.5bn rupees) in three game titles, according to BBC News.

The first of these - a action game called El Shaddai, inspired by the Book of Enoch - is due for release later this year.

But Piers Harding-Rolls, an analyst with Screen Digest, said that it was a “tough market” to launch new brands.

Mr Screwvala told BBC News that UTV was expanding into the global games market, as it was the next logical step for the firm.

“In India, we are already the number one movie studio in the country and we have five genre specific television channels too,” he said.

The firm has three console titles currently in development and is now looking to secure a distributor before the games are released.

This is due, in part, to brands being established in the minds of gamers.

INDIAN MEDIA FIRM SET TO RELEASE FIRST VIDEO GAME

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