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WORLD

NOKIA BEGINS SMARTPHONE FIGHTBACK WITH NEW HANDSETS

14.09.2010 [21:27]
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Baku, September 14 (AZERTAC). Finnish phone giant Nokia has vowed to fight back as it battles for customers in the increasingly competitive smartphone market.

The company unveiled three new smartphones - E7, C7 and an updated C6 - at London`s Nokia World conference.

Nokia is still the largest maker of smartphones but is facing stiff competition from the likes of Apple, Google and Blackberry maker RIM.

The firm`s Niklas Savander admitted the firm had been losing out to rivals.

“That is about to change. Today we shift into high gear in Nokia`s fightback to smartphone leadership,” he said.

According to research firm Comscore, Nokia`s market share has fallen more than 14% since July 2009, although it still commands more than half the market in many western European countries.

“In the last quarter people bought more Nokia smartphones than Apple and Android combined,” Mr. Savander told the annual Nokia World event in London.

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