The renewed “Because you deserve more” slogan of Nar clearly reflects the operator’s brand strategy based on individual approach and customer orientation. Customer satisfaction and loyalty are remaining to be the priority goals of Nar. This was indicated by Chief Marketing Officer of Azerfon Gahraman Kazimov in his detailed interview to fins.az portal. The goal is to meet the customers’ needs, provide them with even more value in their everyday lives by offering quality services, and be a reliable partner. One of the goals of Nar is to ensure individual approach to the customers. In his interview, Gahraman Kazimov also provided detailed information about the achievements of Nar. The number of internet users has grown by 29% during the 3rd quarter of the current year. This is a great result from local and from global market perspective. In addition to that, the number of 4G users has exceeded 300,000. This is considered to be a good result for an operator with a 2.1 million customer base. In addition to that, Kazimov mentioned that Nar achieved high results in terms of customer satisfaction as well. Customer satisfaction indicators in the second quarter of this year have grown by 35% when compared to the last year.
The Chief Marketing Officer of Azerfon also provided information about the future plans of Nar. It is expected that the number and variety of bundle offers similar to “Full” bundles will be increased. Several novelties in the sphere of innovation are also expected, including novelties in the sphere of mobile finance services. The customers will be provided with possibility to use electronic balance and control, i.e. digital control services.
Readers of Gahraman Kazimov’s interview to fins.az portal can also get detailed information about the purpose of changes applied to Nar brand and slogan, promises given to customers, subscribers’ expectations related to the renewed brand, position of Nar on the market in terms of competitive environment, its strong sides, Nar’s future plans and targets. Visit the link below for full text of interview: http://fins.az/musahibe/960767/nar-uchun-esas-prioritet-musteri-memnunlugu-ve-loyalligidir.html
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