CULTURE


The Sound of Beauty – Slogan and logo for Eurovision 2022 revealed

Baku, January 26, AZERTAC

The branding and slogan for Eurovision Song Contest 2022 have just been revealed by the European Broadcasting Union (EBU), according to the Eurovision World.

The European Broadcasting Union describes the logo:

Turin’s theme is a visual representation of The Sound of Beauty. In order to represent sound and its visual (and beautiful) properties, the design is based on the symmetrical structure and patterns of cymatics – the study of sound wave phenomena.

The term ‘cymatic’ was coined in the 1960s by Hans Jenny, a Swiss scientist and philosopher, derived from the ancient Greek word κῦμα (kyma), which means 'wave’. His experiments showed that if fine powders were placed on a sheet of metal and acoustic wave vibrations were applied to them, these particles were organised into specific patterns.

These patterns, also known as Chladni figures, configure, in the case of harmonic sounds, into symmetrical geometric shapes and compositions, similar to mandala configurations.

The Italian Garden (o ‘Giardini all’Italiana’) was one of the main inspirations for the set design (more on that later…), and it was noticeable that these gardens have a structure similarly present in cymatics. Both are based on symmetry, axial geometry and seem to indicate the principle of an idea of order over nature.

The cymatics in the theme-art visually hint towards both the sun and a cosmic portal that can be opened on the idea of the sound of beauty.

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