WORLD
United Nations, international aid organizations join David Guetta to launch ‘One Voice’ video
Baku, November 23 (AZERTAC). International music star David Guetta, together with the United Nations and international aid organizations tonight launched a music video for the new track ‘One Voice’, in support of “The World Needs More” campaign to raise funds for humanitarian emergencies. The track and video were penned and performed for the campaign by music artist Mikky Ekko. The music video was projected onto the exterior of the iconic United Nations Headquarters building in New York during a special launch event attended by United Nations Secretary-General Ban Ki-moon, Under-Secretary-General Valerie Amos, David Guetta and many of the campaign`s key partners and supporters. “The World Needs More___” campaign enables leading brands to sponsor a word they believe the world could use more of. Each time these words are shared on Twitter or through the campaign website www.theworldneedsmore.org, US$1 is unlocked to support aid efforts in the world`s most underfunded crises, literally turning words into action. The campaign was launched on World Humanitarian Day, 19 August, and the video is being launched now to raise funds that can go directly to ease the devastation and loss caused by Typhoon Haiyan in the Philippines. David Guetta produced the video especially for the United Nations. “Music is a powerful way to connect and to bring people together,” said Mr. Guetta.
The music video was directed by Michael Jurkovac together with advertising agency Leo Burnett New York.