Baku, August 31 (AZERTAC). Facebook´s advertising revenues will grow 165 per cent between 2009 and 2011 and will next year reach USD 1.76 billion with almost 60 per cent from the US market, according to a forecast by US research firm eMarketer. Rupert Murdoch´s MySpace is expected to note an advertising revenue decline of 14 per cent between 2010 and 2011 to USD 297 million.

“Brand advertisers are making Facebook a core buy. Ad spending is building quickly and the mass audience is one that marketers cannot ignore any longer”, said Debra Aho Williamson, Senior Analyst at eMarketer.

Facebook recently announced that it has more than 500 million users worldwide. Facebook founder Mark Zuckerberg told ad advertising conference in France that it is almost a guarantee that Facebook will eventually have one billion users with significant growth potential in countries like Russia, Japan and China.

Facebook announced a feature letting users share their location and thereby also attracting local advertising. However, the new service called Places immediately raised questions about privacy. By using Places on hand held devices like smartphones, users can get information and ads about local restaurants etc and also alert Facebook friends to where they are.

Google CEO Eric Schmidt said that he expects revenue from search advertising on mobile phones to eventually exceed the revenue that his company gets from searches on PCs. He stressed that Google is focus-ed on integrating social networking features into its online products.

Google announced that it is diversifying beyond Internet advertising and will sell TV spots for cable networks carried by the US largest satellite-TV provider DirecTV. Google will sell ads for networks including Bloomberg TV and Fox Business. In the second quarter of 2010, 96 per cent of Google´s USD 6.82 billion revenue came from Internet advertising.

The search engine also announced that following a ruling by the European Court of Justice, Google will change its policy for most of Europe to allow advertisers to buy and use terms that have been trademarketed by others as a keyword. Earlier, brand owners could prevent third-party ads from being shown together with research of a trademark name. The European Court of Justice ruled that Google had not violated trademarks by allowing advertisers to bid for keywords corresponding to third-party trademarks.