Great Silk Road tourism opportunities presented in Stockholm
Stockholm, October 22, AZERTAC
An event entitled “Highlights of the Silk Road Roadshow,” showcasing the tourism potential of Azerbaijan and Uzbekistan and the cultural heritage of the Great Silk Road, was held at the Old National Archives building in Stockholm.
The event brought together representatives of Sweden’s tourism industry and media, as well as representatives of several tourism companies from Azerbaijan and Uzbekistan.
The presentations highlighted the tourism potential of both countries. Participants were introduced to the historical and cultural heritage of Azerbaijan and Uzbekistan, routes along the Great Silk Road, cultural monuments, and modern travel opportunities available to tourists.
Addressing the event, Ilyosbek Komilov, Third Secretary of the Embassy of Uzbekistan in Sweden, outlined his country’s tourism potential. He noted that Uzbekistan welcomed 11.7 million foreign tourists in 2025. The presentation placed particular emphasis on the rich heritage of the Great Silk Road and the facilities and services available to international visitors. The Third Secretary also noted that citizens of more than 90 countries can visit Uzbekistan without a visa.
Khadija Nasirova, a representative of the Azerbaijan Tourism Board, presented Azerbaijan’s tourism potential. She noted that 2,564 Swedish citizens visited Azerbaijan in 2025.
During the presentation, guests received detailed information about Azerbaijan’s historical and cultural sites associated with the Great Silk Road, monuments inscribed on the UNESCO World Heritage List, and the country’s diverse tourism opportunities. Particular attention was given to the traditional art of making kalaghayi, which dates back 1,500 years, as well as Azerbaijan’s centuries-old winemaking traditions.
Following the presentations, a workshop brought together representatives of Sweden’s tourism sector and tourism companies from Azerbaijan and Uzbekistan. During one-on-one meetings, participants discussed tourism products and itineraries, opportunities for cooperation, and prospects for organizing trips to both countries.
The “Highlights of the Silk Road Roadshow” was previously held in Berlin and Munich. Following the Stockholm event, the series is scheduled to continue in Helsinki.
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