EANA/MTI CONFERENCE UNDERWAY IN BUDAPEST
Budapest, May 7 (AZERTAC). The European Alliance of News Agencies (EANA) and Hungarian news agency MTI have today continued its conference in Budapest on the theme “The future of news agencies: social media, publishers and broadcasters. Can we make money together?”.
Director General of Azerbaijan Telegraph Agency (AZERTAC) Aslan Aslanov addressed the second day of the event speaking of social role of media in society and interaction between individual and cooperative consumers of news.
Aslan Aslanov said “for many centuries traditional media used to deliver the information to the people. With the Internet becoming part of the people`s everyday life, traditional media underwent dramatic transformation, and the yesterday`s content consumers began actually to produce the content. Media became truly social. The news flow turned into a two-way traffic, engaging millions of ordinary people in the exchange of information.”
“The development of social media was so rapid, that we can safely say that within a decade it has achieved what the traditional media has been striving for many centuries. In certain areas, it can successfully compete with industrial media - that`s, with us! It is amazing how a single clip on Youtube can sometimes attract millions of viewers, while a TV channel gather virtually no audience at all! The counter in a private blog can sometimes hit thousands visits per day, while a newspaper can remain unsold for the whole day. Indeed, how many people nowadays maintain blogs and have the accounts in various social networks, such as Facebook, Twitter and so on? They come there not to read, but to send the content. Of course, there are tremendous risks involved, such as flooding the web often with inaccurate information. Take, for example, Wikipedia, which can be edited virtually by anyone, even by non-experts or the ones who deliberately post the false information,” Aslanov noted.
He pointed out “technologies change, and so do we. New generations come, they bring advanced techniques, new approaches, fresh ideas. What remains unchanged though is the fundamental philosophy of the news industry - production of the most accurate, absolutely unbiased and the best quality report of what is happening in the world and the fastest delivery of the news to the consumers. This was the primary mission that our agencies were built upon at the time of their foundation, the main goal that we serve over the generations and remain faithful to for decades and even centuries. Let`s continue this tradition!”
The event participants also heard reports by Mika Pettersson, STT-Lehtikuva`s Editor-in-Chief and CEO on “Update on STT/FNB´s court case versus public service broadcaster YLE”, Steven Brown, PA Group`s Managing Director on “PA and the BBC”, AP News Registry - a solution for news agencies demanding their share of revenue from news on the web. Andon Baltakov, AP`s Deputy Director of Strategy on “AP´s social media strategy”, as well as Giuseppe Cerbone, Managing Director and CEO of ANSA and Erik van Gruijthuijsen, Editor-in-Chief and Managing Director Media of ANP.
President of EANA and MTI Matyas Vince made a closing remark in the event.
The conference will end tomorrow.
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