The Duchess Effect Top Fashion Buzzword of 2012
Baku, February 9 (AZERTAC). Kate Middleton, now entitled Catherine, the Duchess of Cambridge, again stands atop the Fashion Buzzword List of 2012, this time as `the Duchess Effect`, according to the annual analysis by the Global Language Monitor (GLM). This is the first time someone has topped the list two years running. Previously Lady Gaga held the No. 1 and No. 2 positions during the 2010 and 2011 seasons respectively, Ms. Gaga dropped off the list for 2012.
Following `The Duchess effect` were `peplums`, `braid bars`, `pyjamas`, and `Pippa`s bum`. Rounding out the Top Ten were `paisley,` Gatsby`, `pale colors,` `tangerines,` and `novelty denim`.
“The Duchess Effect appears to extend much further than the economic impact of Kate`s fashion choices; this year the fashion landscape seems to be a brighter, more accessible place with the styles more colorful, feminine and graceful than we`ve observed in many years, said Bekka Payack, GLM`s Manhattan-based Fashion Director. “Fashion is now being influenced from all points on the globe, with the rise of the regional fashion centers driving tribal, sustainable and eco-based trends”.
New York Fashion Week begins February 9th and kicks off the global calendar, immediately followed by London, Milan, and Paris.
GLM used NarrativeTracker 2.0 for this analysis. NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
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