Sea Life aquarium to be launched in Rome in June
Baku, January 25 (AZERTAC). Merlin Entertainments is to open a third Sea Life aquarium in Italy - the first of what could be several attractions in Rome. The new attraction is being developed in collaboration with Mare Nostrum Romae Srl and will open in June, 2012 as part of the city’s “second tourist pole” development scheme.
Construction is already underway on the lakeside Acquario di Roma retail and leisure development, where the €15 million Sea Life will sit alongside a 4D theatre and “Mediterraneum” exposition.
Sea Life is the world’s biggest aquarium brand with more than 10 million visitors a year and over 30 attractions in Europe, the USA and Asia Pacific. Its other Italian outlets are at Gardaland Resort near Verona and Lidi di Jesolo near Venice.
The Rome attraction will highlight all of the qualities which have gained the brand the support and endorsement of marine experts worldwide; and will house more than 30 spectacular displays of diverse marine life for visitors to enjoy - everything from shrimp and starfish to seahorses, sharks and rays.
In addition, a stunning centerpiece will be a huge tropical ocean tank with a walk-through underwater tunnel. Finally, in keeping with other SEA LIFE attractions, there will also be a unique element reflecting its location - more details of which will be made available later in the year.
Finally, as with other SEA LIFE attractions there will be a strong emphasis on educational and marine conservation work in the Rome Centre underlining the brand’s ethos, and supporting Merlin’s consumer research findings in the City which indicate a significant local interest in this area of SEA LIFE’s work.
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