HP CEO To Reveal Strategy On March14

31.01.2011 [21:40]
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Baku, January 31 (AZERTAC). Hewlett-Packard has invited journalists to an event March 14 where CEO Léo Apotheker is expected to lay out his plans for the company, including anticipated greater investments in enterprise software.

HP sent the invitations on Monday for its "March summit meeting" in San Francisco. It didn`t provide details but the event is likely to be a forum for the recently appointed CEO to reveal his strategy for HP.

Apart from a quarterly earnings conference call late last year it will be Apotheker`s first big public engagement since starting as HP CEO in November. The former SAP chief replaced Mark Hurd, who resigned from HP last August amid a scandal involving an HP marketing contractor.

Hurd did a lot to cut costs at HP and improve its financial position, but he didn`t build a strategy that distinguishes HP from big rivals like IBM, said analyst James Staten of Forrester Research. "That`s what they`re expecting Leo to do for them," he said.

Given Apotheker`s experience at SAP, Staten and other analysts expect his plans to involve bigger investments in software for the enterprise, including potentially some big acquisitions. Apotheker indicated as much on HP`s earning call.

HP CEO To Reveal Strategy On March14

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