Nokia at crisis point, warns new boss Stephen Elop
Baku, February 9 (AZERTAC). Stephen Elop was at Microsoft before taking over Nokia in September 2010 Nokia`s new head has sent an outspoken and frank memo to his staff that suggests the phone giant is in crisis.
Stephen Elop describes the company as standing on a “burning platform” surrounded by innovative competitors who are grabbing its market share.
In particular, he said, the firm had been caught off guard by the success of Google`s Android operating system and Apple`s iPhone.
“The first iPhone shipped in 2007, and we still don`t have a product that is close to their experience,” chief executive Mr Elop wrote in the note that was distributed to the Finnish company`s staff and was first published by technology website Engadget. ”Android came on the scene just over two years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.”
Although Nokia leads the global smartphone market in terms of handset sales, its overall share has been gradually declining. Now that the American CEO has lobbed a hand grenade into the quiet, understated culture of Finland`s mobile giant, all bets are off. According to research firm IDC, Nokia`s share fell from 38% in 2009 to 28% by the end of 2010. Meanwhile its rivals, including Apple and HTC have seen their share increase, or remain constant.
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