Threadless unveils the $300,000 t-shirt
Baku, November 1 (AZERTAC). Imagine if buying just one t-shirt could change the lives of thousands of people. That’s the idea behind Threadless’ new collection, Good Shirts, collaboration with the U.S. Fund for UNICEF and BBH New York, a full-service creative company.
The collection of twelve shirts features images of things needed by people in the Horn of Africa, home of the worst humanitarian crisis in the world due to famine and droughts. Each shirt comes with a different cost that corresponds to the actual cost of the product featured.
100 percent of the purchase price goes to the U.S. Fund for UNICEF to support relief efforts in the famine and drought-affected region.
The Cargo Flight shirt, which features a large plane dropping supplies, sells for $300,000 - the actual cost of a charter light to transport aid from the UNICEF warehouse in Copenhagen.
On the other end of the financial spectrum, the Mosquito shirt sells for just $18.57, the cost of three insecticide-treated mosquito nets which are used to fight the spread of malaria, the third largest killer of children in the world and with 90% of those deaths occurring in Africa.
Other shirts feature measles vaccines ($24.30), deworming tablets ($36.10), high energy biscuits ($49.96), therapeutic food packets ($73.13), therapeutic milk powder ($85.75), basic family water kits ($125.55), a community water pump ($500), an emergency tent ($1,939.96), a 125cc motorbike ($3064.82) and 100 metric tons of corn soy blend ($75,000).
Today the Horn of Africa countries of Somalia, Kenya, Ethiopia and Djibouti are facing the worst drought in 60 years, and famine has been declared by the United Nations in six regions of southern Somalia. Some four million children are in urgent need across the Horn of Africa, including more than two million children who are at risk of death from acute malnourishment.
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