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SOCIETY

Young & Rubicam opens Baku branch

22.10.2010 [12:43]
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Baku, October 22 (AZERTAC). The Young & Rubicam company has opened its Baku branch Thursday.

Head of the Banner group of companies Mehraj Mahmudov said thanks to experience of the Young & Rubicam company Azerbaijani culture has made a step forward in its development.

CEO of the Y&R Hamish McLennan said the company is the world`s first advertising agency established in 1923.

Y&R is a marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting.

The agency has 186 offices in 98 countries. Young & Rubicam Advertising is one of the world`s largest consumer advertising agencies, offering strategic and creative development, consumer research and marketing.

McLennan said the joint cooperation of Y&R and Advert companies will give a push to development of creative advertising business in Azerbaijan.

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