2014 Paralympic Games kick off in Sochi
Baku, March 8 (AZERTAC). The Sochi 2014 Winter Paralympic Games have opened with a heartwarming ceremony, paving the way for a show of extreme skills, tough challenges, and unbreakable spirit.
The flame was again lit in the Russian city of Sochi, this time marking the start of the Winter Paralympics. For those familiar with what the 575 Paralympic athletes from 45 countries have achieved to take part in the Games, the flame could symbolize their burning ambition and dedication to sport.
Though some may consider the 2014 Winter Olympics to be over, an increasing number of spectators understand that a display of real challenge and tough competition in Sochi has only just begun.
Amazing support was shown on the eve of the Games for the athletes taking part. Nearly 70 of the competitors are representing Russia. With their strength and determination, Paralympians should be treated as role models, the organizers of campaign in support of the Sochi Paralympics believe.
A motivational campaign called #NEVERSTOP has been launched by JWT International Moscow. Russian model and philanthropist, Sochi Paralympics Ambassador Natalia Vodianova starred in a short film created for the campaign.
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