Azerbaijan expands international cooperation in hospitality sector
Baku, October 14, AZERTAC
Azerbaijan was represented at the 93rd General Assembly of the European Hotels, Restaurants and Cafés Association (HOTREC) and the 12th General Assembly of the Hotelstars Union (HSU) in Vilnius, Lithuania.
The country was represented by Rashad Aliyev, Deputy CEO of the Azerbaijan Tourism Board (ATB), and Asmar Shabanova, Executive Director of the Azerbaijan Hotel Association.
The discussions covered the development of the hospitality sector, hotel classification criteria, service quality improvement, regulatory and institutional reforms, digitalization, and sustainability. Representatives of European hotel associations exchanged views on industry best practices and opportunities for cooperation.
During the General Assemblies, Rashad Aliyev presented Azerbaijan’s initiatives in hotel classification and outlined efforts to develop the country’s hotel sector.
Meetings were also held with HOTREC President Alexandros Vassilikos and Hotelstars Union President Markus Luthe to discuss the application of international best practices in Azerbaijan and future cooperation opportunities in the hospitality sector.
Participation in these events strengthens cooperation with European partners and supports the development of Azerbaijan’s hospitality sector through the exchange of best practices in hotel classification and service quality.
HOTREC, which represents Europe’s hotel, restaurant and café sector, brings together 47 national associations from 36 countries. The Hotelstars Union works to ensure that hotels in its member countries are classified according to a common set of star-rating criteria and to improve service quality.
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