Antiques dealer puts `secret formula` on eBay for $15MILLION
Baku, May 14 (AZERTAC). A Georgia man claims he has found an original top-secret recipe for Coca-Cola in an old box of papers he purchased from an estate. Now, Cliff Kluge trying to sell the formula on eBay for $15million.
The Coca-Cola Company, which has turned the secrecy surrounding its 19th-century cola recipe into the stuff of legends, says the formula might come close to Coca-Cola, but it`s still not the real thing.
Kluge, an antiques dealer from Ringgold in northern Georgia, told WXIA-TV that he found the 1943 recipe in a box of personal papers and letters he purchased at an estate auction for a famous Georgia chemist.
Kluge speculated that Coca-Cola might have sent the ingredient list to him because the company was having trouble obtaining all of the ingredients necessary during the war.
`You don`t stumble on things like this very often. It`s a letter, and a formula, and the processes to make it,` Kluge said.
`I think it`s a little deeper than having fun; I think it`s the recipe for Coca-Cola.`
The original 1886 Coca-Cola formula, devised by Dr John S Pemberton, has long been the source of speculation. The Coca-Cola Company says it keeps the recipe a close-guarded secret. The original is locked away in a vault at the World of Coca-Cola Museum at its headquarters in Atlanta.
Indeed, in 2011, NPR`s This American Life radio program published a formula that it reported was the original recipe.
The primary flavors were: vanilla, lime juice, lemon oil, orange oil, cinnamon oil and nutmeg oil.
Kluge has declined to reveal the formula in his Coca-Cola recipe.
He also said he doubts that he will get millions for the formula - however he believes it is worth a few hundred thousand dollars.
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