Eurovision 2027 hosting to cost EUR 20–30 mln, says Bulgarian Deputy PM Hristov
Baku, May 21, AZERTAC
The organization of the Eurovision Song Contest, which Bulgaria will host in 2027, is expected to cost between EUR 20 million and EUR 30 million, with good returns on expenditure, Deputy Prime Minister Ivo Hristov said on the Bulgarian National Television's (BNT) morning programme on Thursday. Hristov heads the preparations for the event, the Bulgarian News Agency (BTA) reported.
The country will host the contest after Bulgarian singer Dara won the 2026 edition in Vienna with the party anthem "Bangaranga".
Hristov said that there will be a dedicated Eurovision budget line. The hosting of the event will not be entirely state-funded, as there will also be sponsorship participation from the European Broadcasting Union, the main organizer of the song contest, as well as national sponsors. A strong return on investment is expected, with already increased interest in hotel bookings in Sofia for next year, he added.
According to Hristov, winning the song contest opens exceptional opportunities for Bulgaria to brand itself as a destination, as a land of specific culture, natural features, and a territory of significant talent.
“We owe gratitude to two BNT leadership teams – that of [former director general Emil] Koshluкоv and that of [current Director General Milena] Milotinova, who over the course of the past year made the right decisions at all stages so that we could reach this great Bulgarian triumph, and above all to the talent of Dara, who with her explosive energy managed to sweep away any other conditions of the Eurovision vote, which, as you know, is influenced by all kinds of geopolitics and other familial considerations,” Hristov said.
The Deputy Prime Minister said the decision on which Bulgarian city will host the Eurovision Song Contest is still to be made. He recalled that BNT must organise the first round for all interested cities. So far, Sofia, Plovdiv, Burgas and Varna have expressed interest in hosting the contest.
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