CULTURE
Baku hosts long-awaited "The Night of Ad Eaters"
Baku, April 27 (AZERTAC). With the joint efforts of CinemaMixer Co. and YARAT! Contemporary Art Space the long-awaited "The Night of Ad Eaters" has been held.
Deputy Culture and Tourism Ministry of Azerbaijan Adalat Valiyev made the opening remarks, saying it’s noteworthy that “The Night” appeared in cinemas across the world, are now organized in Azerbaijan.
The Deputy Minister stressed Yarat Contemporary Art Space successfully introduces Azerbaijan’s culture with the young and middle-aged talents in the country and abroad.
Visitors will for a long time remember the "The Night of Ad Eaters".
Head of YARAT! Organization Aida Mahmudova noted the event is organized with the support of the Culture and Tourism Ministry of Azerbaijan, CinemaMIxer CO. by non-commercial organization for the first time.
Director Mehdi Mammadov said such festivals will continue, adding there is an idea to award ads in Azerbaijan in the next event.
"The Night of Ad Eaters" was designed by Jean-Marie Boursicaut, a French businessman. In the past 30 years it has gained in prominence worldwide and has turned into a highly anticipated global event.
From 2009 to 2010 "The Night" appeared in cinemas across the world; in Switzerland, Serbia, Romania, Madagascar, Moldova, South African Republic, Poland, Lebanon, Belgium, Mexico, France, Italy, Spain, Ukraine, Czech Republic, Slovakia, Azerbaijan, Russia, Netherlands, Monaco, Portugal, USA, Bulgaria, Japan, Germany, Algeria, Congo, Kuwait, Morocco, Hong Kong, Chile and other countries.
The national character of the host country as well as the enthusiasm of the organisers always determines the nature of each separate event. Different key themes dominate the "Nights", including love, children, cinema, sports, cars, women and motherhood. In the past, visitors have attended Chinese, French and American themed parties. Though the themes and locations may change, top global businesses are always honoured to have their ad previews listed in "night menus" while the audience is treated to a cinematic spectacle.